How a UK EdTech startup increased trial signups by 340%
Client: TechStart UK
The Challenge
A promising EdTech platform with strong product-market fit but weak content presence. Their blog had 12 articles in 18 months, none ranking on page one. Organic traffic was stagnant at 800 monthly visitors.
Our Approach
We developed a 12-month content strategy focused on long-tail keywords in the UK education sector. Produced 48 long-form articles, 6 whitepapers, and a comprehensive resource library. Each piece was optimized for search intent and linked to targeted landing pages.
Publishing 200+ peer-reviewed papers for a research consortium
Client: Global Research Institute
The Challenge
A consortium of 15 universities needed to publish research findings across multiple journals simultaneously. Their internal team was overwhelmed with teaching responsibilities, creating a 6-month publication backlog.
Our Approach
We assigned dedicated research writers to each discipline, established a standardized workflow with peer-review checkpoints, and delivered manuscripts on a rolling basis. All papers met journal-specific formatting and citation requirements.
Building a content engine that generates 500 qualified leads per month
Client: AussieEd Institute
The Challenge
An Australian education provider struggling with high customer acquisition costs. Paid ads were becoming unsustainable at $85 per lead. They needed an organic channel that could scale.
Our Approach
Built a content hub with pillar pages, cluster content, and lead-gated resources. Created a editorial calendar aligned with the Australian academic calendar. Implemented SEO optimization and internal linking architecture.
Industries we serve
Our expertise spans sectors where precision, credibility, and clarity matter most.
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